With our showrooms now open once more we also remain open online with our virtual showroom providing video presentations, email and telephone contact. This allows us to support those customers who prefer to purhcase their vehicle through a wholly or partly digital transaction. We call this our "Buy it Your way" commitment.

If you are looking for new BMW cars in London, Kent, Surrey or Hertfordshire you have reached the right place. Stephen James Group is a manufacturer approved retailer, offering a comprehensive range of outstanding new BMW's ready for you to view, test drive and purchase.

This is your chance to get into the Ultimate Driving Machine. Our highly trained staff are committed to making your purchase experience enjoyable through ensuring you have a test drive and providing all the information you require to select the right BMW for you.

An important aspect of any car purchase is the funding method used. Many of our models have low APRs allowing us to offer surprisingly low monthly payments and flexible deposits to meet your needs.

Our competitive lead offers for each model in the BMW range are shown below.